Faye Chong

Executive & Leadership Coach | The Gain Lab

In an era defined by rapid technological disruption and evolving market dynamics, Faye Chong combines over two decades of corporate finance advisory experience with a deep understanding of strategic leadership to empower organisations navigating complexity. As the founder of New Provenance, she delivers tailored solutions across fund-raising, mergers & acquisitions (M&A), restructuring, internal controls, and corporate governance, helping businesses thrive in volatile, uncertain, complex, and ambiguous (VUCA) environments.

Track Record of Impact

Faye has advised publicly listed and private enterprises across Asia-Pacific, driving transformative outcomes through strategic guidance. As an Independent Director of a Singapore-listed, Tokyo-based F&B retail and leasing group, she steers cross-border growth while championing robust governance practices. She also provides mentorship to other aspiring board directors to equip them with the skills to lead with confidence and clarity.

Bridging Strategy and Execution

With fluency in Chinese, Japanese, and English, Faye bridges cultural and operational divides, serving clients from China, Japan, Malaysia, and Singapore. Her career began at the Singapore Economic Development Board (EDB), where she honed her expertise in market strategy, particularly within China. This foundation, combined with her seven-year commitment to mastering Japanese, enables her to navigate nuanced business landscapes with agility.

Why Partner with The Gain Lab?

Faye’s dual focus on technical excellence and human-centric coaching creates a unique value proposition. As an ICF-certified coach, she empowers leaders to rediscover purpose, fostering resilience and innovation. Her ability to blend financial acumen with empathetic guidance ensures clients not only achieve operational goals but also cultivate sustainable, values-driven cultures.

"Empowering leaders to unlock their potential is the cornerstone of sustainable success." – Faye Chong