top of page
Transform . Grow . Lead

Welcome to The Gain Lab Insights
In a world where change is constant, staying ahead demands more than just effort—it requires insights you can act on . Whether you’re a professional navigating career transitions, a leader steering organisational growth, or a business adapting to digital disruption, our blog is your go-to resource for actionable strategies, industry trends, and transformative ideas .
Search
All Posts


Cutting-Edge Content Marketing Strategies to Empower Your Business in 2025
Stay ahead in 2025 with AI-powered content marketing, video engagement, first-party data, influencer collaborations, and authentic brand storytelling.

Martin Li
Jul 306 min read


Elevate Your Leadership with Executive Coaching
Discover why executive coaching is no longer a luxury but a strategic imperative for business leaders and SMEs across APAC, particularly in Singapore. Learn how The Gain Lab's ICF-certified, executive-experienced coaches deliver tailored development to elevate leadership, drive innovation, and gain a competitive edge in today's dynamic market.

Martin Li
Jul 234 min read


5 Signs Your SME Needs a Fractional CMO to Drive Marketing Agility
Is your SME’s marketing falling short in Singapore's fast-paced market? Discover five warning signs your business needs a Fractional CMO to unlock real marketing agility and growth. From scattered campaigns to missed trends and plateaued results, learn how expert marketing leadership on-demand could be the secret weapon you need. Read on to find out if it’s time to take action and accelerate your SME’s success with flexible, senior-level support.

Martin Li
Jul 214 min read


What is a Fractional Leadership?
A Fractional CMO is a part-time marketing executive offering expert strategic leadership without the cost of a full-time hire. Learn how this flexible role can drive growth and marketing success for SMEs in Singapore and the wider region.

Martin Li
Jul 154 min read


Heatmaps 101: Unlocking Where Your Users Are Really Looking
Discover what website heatmaps are, how they help visualise user behaviour, and how you can use them to improve conversions, UX, and engagement. This beginner-friendly guide shows how to use heatmaps with no-code tools like VWO and start optimising instantly.

Martin Li
Jul 134 min read


A/B Testing vs Multivariate Testing: The Complete Guide to Conversion Rate Optimisation
Confused about A/B testing vs multivariate testing? This comprehensive guide breaks down the key differences, ideal use cases, and how to leverage each method to significantly boost your website's conversion rates and overall performance. Learn which strategy is right for your optimisation goals.

Martin Li
Jul 58 min read


No-Code Testing: Empowering Marketers to Experiment
No-code testing puts the power of experimentation in marketers’ hands. Say goodbye to dev delays and launch A/B tests, heatmaps, and UX improvements in minutes. Learn how tools like VWO make it easy to test what works and no code required.

Martin Li
Jul 43 min read


What is Conversion Rate Optimisation (CRO) and Why It Matters
Learn what conversion rate optimisation (CRO) is, why it matters and how it can help your business turn more visitors into paying customers without more ad spend.

Martin Li
Jul 33 min read


5 Hidden Leadership Foundations Every Leader Must Build for Strategy to Succeed
Many talented leaders still feel stuck despite their achievements. Discover the five hidden leadership foundations—perception awareness, self-trust, emotional resilience, energetic responsibility, and aligned identity—that unlock clarity, confidence, and sustainable success. Build your inner strength to make any strategy work and inspire your team to thrive.

Leah Lo
Jun 303 min read


The Mid-Career Professional's Playbook: How to Pivot Without Sacrificing Your Hard-Won Success
Confident mid-career professional navigating a modern office corridor, symbolising a successful career pivot without starting over. The...

Sim Boon Chuan, ICF Associate Certified Coach (ACC)
Jun 35 min read


I Became the CEO of My Life Through Coaching – And You Can Too
Faye and her Japanese teacher, Aiko-san, exemplify the power of coaching and mentorship in achieving personal growth and transformation.

Faye Chong
May 84 min read


AI vs. Human Creativity: How Singapore Brands Can Balance Both
A visual representation of AI and human creativity working together-highlighting how brands can harness both for innovative, authentic...

Martin Li
May 53 min read


Finding Purpose in Transition: How Founder of The Gain Lab Discovered His Ikigai Through Education (Career Transition)
Martin Li left corporate life to empower 1,600+ learners through career coaching. Discover his story, read testimonials, and book your free career transition consultation today. Start your growth journey!

Martin Li
Apr 234 min read


AI in Digital Marketing: 3 Trends SMEs Can’t Ignore in 2025
Explore 2025's key AI trends transforming digital marketing in SG. Learn practical steps for SMEs to adopt AI with grants and training.

Martin Li
Apr 115 min read


Overcoming 5 Common Career Roadblocks for Professionals
Transform career challenges into opportunities. Tackle feeling stuck, skill gaps, fear of change & networking nerves with proven strategies.

Sim Boon Chuan, ICF Associate Certified Coach (ACC)
Apr 85 min read


Mindfulness for Busy Professionals: Simple Practices for Daily Clarity and Focus
Boost focus and reduce stress with micro-mindfulness practices for professionals. Combine NLP techniques for daily clarity and productivity.

Michael Foo, ICF Associate Certified Coach (ACC)
Apr 73 min read


5 Strategies to Identify and Leverage Your Unique Personal Strengths to Reshape Your Career
Unlock potential by identifying and leveraging your unique strengths. Learn actionable strategies for career growth through self-reflection.

Sim Boon Chuan, ICF Associate Certified Coach (ACC)
Apr 74 min read


Navigating Career Transitions in a Shifting Job Market: Your Roadmap to Reinvention
Navigate career transitions with confidence. Learn to adapt to AI, remote work, and market shifts. Expert advice on upskilling, networking.

Sim Boon Chuan, ICF Associate Certified Coach (ACC)
Apr 64 min read


Mastering Risk-Resilient Leadership: Integrating Mindfulness, NLP, and Strategic Thinking
Discover how mindfulness, NLP, and strategic frameworks empower leaders to navigate uncertainty and make resilient risk-aware decisions.

Michael Foo, ICF Associate Certified Coach (ACC)
Apr 63 min read


The 2025 Digital Marketing Roadmap: Data-Driven Strategies That Convert
Learn how AI, advanced attribution and personalised strategies redefine marketing in 2025. Drive measurable growth with data-driven decision

Martin Li
Apr 68 min read
bottom of page