Martin Li

Founder and Principal Consultant | The Gain Lab

Strategic Advisor in AI-Driven Growth, Digital Transformation & Leadership Development

In an era defined by rapid technological disruption and evolving market dynamics, Martin Li combines almost 20 years of C-suite advisory experience with operational excellence to empower SMEs and professionals (PMETs) across Asia-Pacific. Through The Gain Lab, he delivers actionable strategies at the intersection of AI innovation, digital scalability, and leadership resilience—enabling organisations to future-proof their operations and unlock sustainable value.

Track Record of Impact

Martin has delivered transformative results, including a 37% revenue boost through targeted campaigns, a 23% cost reduction by restructuring teams, and a 37% increase in loyalty program engagement while slashing costs by 66%. He secured a global Formula E partnership at 55% below budget, showcasing strategic negotiation skills. His leadership expanded client databases by 1,000% and reduced cost-per-acquisition by 80%, while regional campaigns drove 195% sales growth.

Bridging Strategy and Execution

Martin’s expertise spans omnichannel marketing, CRM platforms (Salesforce, HubSpot) and AI-driven insights. He has designed and executed digital strategies for global campaigns across five key regions, coached teams in agile methodologies, and earned accolades such as the Gold Award for Excellence in Marketing . As an Adjunct Lecturer at RMIT and facilitator at several institutions, he has equipped more than 1,500+ tertiary students and working professionals with advanced skills in AI, leadership and digital marketing.

Why Partner with The Gain Lab?

Martin’s dual focus on technical innovation and leadership development ensures clients achieve measurable ROI while building internal capabilities. His proven ability to blend global best practices with local nuance—underpinned by ICF coaching credentials—makes him a trusted advisor for businesses seeking sustainable growth.

“In the race for relevance, hesitation is the only true risk.” – Martin Li

Articles

"What is Conversion Rate Optimisation (CRO) and Why It Matters", July 2025

"AI vs. Human Creativity: How Singapore Brands Can Balance Both", May 2025

"Finding Purpose in Transition: How Founder of The Gain Lab Discovered His Ikigai Through Education (Career Transition)", April 2025

"AI in Digital Marketing: 3 Trends SMEs Can’t Ignore in 2025", April 2025

"The 2025 Digital Marketing Roadmap: Data-Driven Strategies That Convert", April 2025

"Leveraging Generative AI: A Strategic Guide for SMEs in 2025", April 2025

Ready to Accelerate Your Business Growth?

Book a consultation with Martin Li to bridge strategy and execution—boost revenue, drive efficiency and empower your people.

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